AMERICAN TRAILER - MTC Partners, Business Agreement Signed

Utilizing InBlock's technology, combining fresh fruit juice franchises with blockchain technology, new market expectations 

AMERICAN TRAILER, which operates a successful chain of fresh fruit juice stores in famous department stores and shopping malls nationwide, is seeking to expand into new markets by introducing blockchain technology through collaboration with MTC Partners and INBLOCK. 

AMERICAN TRAILER - MTC Partners, Business Agreement Signed

“We are delighted to have the opportunity to provide more innovative and reliable services to our customers by utilizing the technology of INBLOCK, a blockchain specialist company recognized for its technological prowess as an IBM tech partner,” said Hyunsook Lee, CEO of AMERICAN TRAILER. 

“We will focus on creating new customer experiences and further enhancing our brand value through digital technology.” In this collaboration, MTC Partners will provide comprehensive planning and operational support for AMERICAN TRAILER’s digital transformation and global expansion, and will play a key role in building a blockchain ecosystem. 

Jamie Kim, CEO of MTC Partners, said, “AMERICAN TRAILER is a brand with high growth potential in both domestic and international markets, and we are confident that its global competitiveness can be strengthened through convergence with blockchain technology.” He emphasized, “Based on our planning and operational expertise, MTC Partners will actively support AMERICAN TRAILER in building a digital ecosystem and realizing an integrated online and offline business model.” 

AMERICAN TRAILER - MTC Partners, Business Agreement Signed

This agreement aims to transform the existing accrual and mileage system into a blockchain-based system and combine it with the METACOIN network to strengthen customer trust, reduce costs, and create a new digital ecosystem. 

“This agreement is an important case that demonstrates the practical use of blockchain technology and will be a great opportunity to realize the potential of the METACOIN network,” said Sangwoo Chae, CEO of INBLOCK. “Our collaboration with AMERICAN TRAILER will be an important milestone that will prove how blockchain technology can create value in a real business environment.” 

This agreement is expected to be a successful stepping stone for customer experience innovation and building a digital business model by combining blockchain technology, MTC Partners’ planning and operational expertise, and AMERICAN TRAILER’s brand power. 

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