Character casual wear brand 'YUJI (CEO Lee Seol-jin),' which made its official debut in the fashion retail industry less than a year ago, has been growing at an extremely fast rate since the beginning of its fashion distribution. 


YUJI,Lee Seol-jin,lee_seoljin,
Lee Seol-jin, CEO of YUJI



'YUJI' is a designer character casual fashion where contemporary and classic coexist, and it launched its 2024 lineup. It made its first appearance at the Blooming Showroom in January this year for 5 days on the largest scale, and is receiving more attention from fashion business partners as it achieved orders that exceeded expectations. 

Driven by the growing interest from overseas buyers, we have confirmed our participation in the IDEAL SHOWROOM in Paris from March 7 to 11, and we also plan to participate in the Shanghai Fashion Week showroom. 




The reason why designer character casual 'YUJI' has become the center of attention in the fashion retail industry is because of the diverse worldviews that transcend time and space and the infinite design capabilities of CEO Lee Seol-jin of YUJI.

CEO Lee Seol-jin started out with F&B and is expanding her design scope across all lifestyle categories, including space design, video production, branding, and fashion design.

This representative personally visits and gains experience at major events in major cities around the world, including Paris, London, Milan, New York, Tokyo, Shanghai, and Berlin, for the Art and Contemporary collections.   

CEO Lee Seol-jin, who is attracting attention as an influencer among designers, is sufficiently proven by various references. 

To summarize CEO Lee Seol-jin's branding reference, ▲ BREAD & SANDWICH 'HEY!' ▲ WINE & DINING 'NOCT' ▲FRENCH CUISINE & WINE 'LE DA' ▲THERIVER ▲PURPLE ▲Woodfire Food & Wine 'LOGI' ▲Contemporary Art Insights 'Epoque Hannam' ▲Brunch Cafe 'PEACH' ▲Contemporary Roastery Cafe & Bakery 'ARCO' ▲Naming, Material-Lee Seol jin 'SCENE', ▲BI, Naming, Material, Interior Design - Lee seol jin 'Réageau' ▲ Visual director - Lee Seoljin, Photographer - Song Geundo, Hair · Make up - Stella Shim 'YUJI' ▲Greem Jung + YUJI Mono 'Series' ▲This is an artwork photo taken in collaboration 'Sickymag' ▲ Video-Nakyung, Director-Lee seoljin in 'LVIR' ▲Visual director Lee Seoljin, Photographer, Hair 'Alienated N.2', etc.   



Recently, we collaborated on graphic artwork and branding for natural wine importer Vin V, and received favorable reviews for our visual work that presented a new vision for Hotel DRIP & DROP in Myeongdong, Seoul as a capsule hotel in Seoul.

This is CEO Lee Seol-jin's project management area that connects storytelling from the beginning of the brand, packaging, BI, symbol visuals, lookbook drafts, video work, and music work as one connection. 

Meanwhile, YUJI, a brand that started in 2017, is a shoe brand that has been handmade using the highest quality Italian leather by artisans with over 40 years of experience. In 2024, it will present YUJI's capsule collection, taking a leap forward beyond the shoe category and showcasing a more diverse mood. 


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