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| Source: Union Pictures |
The establishment of this new branch is part of a strategy to further strengthen the Asian cultural value chain, following branches in the US (LA) and Korea (Seoul).
The two branches will specialize in their respective fields, including investment/distribution, performance/tourism, and AI/infrastructure, and are currently recruiting local partner PDs as the Taiwan and Japan branches are completed.
Union Pictures has worked on numerous projects in the past two years, including KCM, VICTON’s Choi Byung-chan, Jung Yong-hwa, SF9’s Dawon and Zuho, a K-POP festival with SK Telecom (Choi Ye-na, Tempest, Niel, Luna, etc.), dance team One Million, and actors Choi Jin-hyuk and Ivy.
They have around 20 collaborations coming up in the second half of this year, including global actors leading Netflix dramas and top K-POP artists.
Union Pictures Korea recently changed its founder, CEO Kwon Tae-ho, to head global strategy at the US headquarters, and appointed Park Hye-joo, a long-time CP (executive producer), as the head of the Korean branch. With young and sensible female leadership, the company is expected to further diversify its Korean cultural content business.
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| Union Pictures Kwon Tae-ho, Global Strategy Director, Founder |
Park Hye-ju CP stated, “Currently, 70% of Union Pictures’ K-POP performances, Hallyu tourism business sales, and customers are already generated overseas, not in Korea. In the long term, Union aims to become a global cultural content group encompassing planning, production, distribution, and media. In order to systematically manage distribution, marketing, and infrastructure in addition to production, we decided to expand new branches in Taiwan, Japan, and other places.”
Meanwhile, sales of ticket channel DEEPI ( https://deepishop.com ), one of Union's Korean affiliates, have also continued to grow for two consecutive years, and are scheduled to expand to a global open ticket in 2025-2026. Union plans to connect distribution and digital experiences by linking the expanding content and experiences with IT/AI infrastructure businesses including DEEPI.
▌ About UNION PICTURES
Production Union Pictures is one of the planning companies that has produced the most K-pop concerts and tour projects in Korea. They have produced and invested in numerous projects with top artists such as actors Im Si-wan, Spider, Park Bom, Ivy, Akdong Musician, Lee Byung-chan, Lee Solomon, Dance Crew 1Million, and Choi Ye-na, as well as members of popular idol groups such as Wanna One, Lovelyz, SF9, Teen Top, Tempest, and Victon.
In addition to domestic and international performance businesses, they also collaborate with major telecommunications companies such as SK Telecom and LG U+ as an entertainer, and manage the supply business of overseas K-pop stores (albums, goods, etc.) in the US and Taiwan, and have currently invested in numerous startups.
▌ Union Pictures Website: https://www.unionpic.net
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